Week four EOC: Bob Isherwood

You may ask who Bob Isherwood is or may not even know his name at all. Mr. Isherwood is an advertising force to be wreaked with. Isherwood was born in Australia and worked as the worldwide creative director for Saatchi and Saatchi.” His previous background included six years as a creative group head for Young & Rubicam London, and 10 years with Collett Dickenson Pearce & Partners, which at that time was often regarded as the world's most creative advertising agency.” (http://www.saatchi.com/news/archive/clio_lifetime_achievement_award_for_bob_isherwood). “He was, for example, the Global Creative Director responsible for the launch and mass marketing of Toyota’s Prius.” (http://www.abeopartners.com/bob_isherwood/). Also he has won many awards for his advertisement works, such as the first Gold Lion for cinema at the Cannes International Advertising Festival. “In his 35 year career in the advertising industry his work has been well documented in many books and endorsed by the industry's most prestigious national and international award shows.” (http://www.conference.net.au/auiac2002/speakers/isherwood.htm). In 2008 Isherwood announced that he would be leaving advertising. When he left Saatchi and Saatchi it ended the longest-standing leadership teams in the advertising agency. People in the industry where shocked at such a bold move Isherwood quit out of nowhere what was the advertising world going to do? His reason was that he wanted to have lived more than one life in his life time. He had also stated that now there is a sign on his door that says open for business. It will be interesting to see what that will being. How many companies will continue to make business with him or will just stay with Saatchi and Saatchi.